Riordan's remark

If my name was Isis , I would feel very special indeed.

The 6 year old girl says her name means Egyptian Goddess. Until now, the girl named Isis knew her name was special. Our names are such an important aspect of our identity, and we value the meaning and the associations they have. We need to have them pronounced correctly, spelled correctly and of course, respected.

As children we are especially sensitive to ridicule and embarrassment. That is a given. Being teased about our names can be difficult, and even traumatic, since we live with that name and all of the negative associations that are created along the way, as a result of teasing and taunting.

How to traumatize a child- the Riordan method. California Education Secretary

One of the most powerful ways to create a trauma that will really stick in a young mind, is to choose your moment carefully. Make it a moment where everyone is watching.
Put yourself in a position of being taller so the subject is looking up to you. (as a child would have to do)

Get your subject to feel excited about something that is important to them. (like their name or identity)
Let them feel special and important, such as- they are about to tell you something that is important to them. (like what their name means to them)

Once they have shared this special moment with you, tear them down with simple, direct words that create an immediate impact.
Instantly negate what they just said by choosing words get straight to the point. (like stupid, dirty, etc) Choose words that will make the others laugh at them.

Now let's see how this would play out in a real environment.

Education Secretary Richard Riordan reads to a classroom of kids.
Six year old Isis tells him that her name means Egyptian goddess.
He tells her it means stupid, dirty girl.

The little girl repeated her statement again by saying "My name is of an Egyptian goddess." Riordan, visibly angry by this point responded to the little girl by saying "Listen, get the hell out of here. You are a stupid dirty girl and that is what you name means! Ok?" Then he grabbed her book and threw it against the wall.

The girl ran out of the room crying for her mother. "She was pissing the hell out of me." Stated Richard Riordan, "Obviously her parents have been lying to her all her life and making her feel like she is some kind of special 'Goddess' like person. Well I've got news for her! She is a stupid dirty girl and that is all she will ever be. Welcome to the real world!"

Damage done. Neat and tidy.

As a Hypnotherapist, I am always busy doing what is called regression to cause. This means that when an adult comes to me with a problem, and we want to find the ISE, or initial sensitizing event. We also look for impactful SSE memories, which are subsequent sensitizing events.
The initial event is often something that seems rather unimportant on the surface, until you look at the effect it has because of the importance of the moment.

If a kid on the playground calls you stupid it is bad, but not traumatic. If it happens when you are in front of the class while reading poetry, it has more impact. If you have a parent who also calls you stupid, it becomes traumatic because it validates the belief you have about yourself.

When I am doing therapy, I am always impressed at how these small events create and validate the negative beliefs that we have about ourselves.

They belief that they create becomes a core belief. It does not go away. It gets stored in a folder in your emotional core along with all the other memories that support this belief. As an adult you may not know why you are so afraid to take a chance, afraid to fail, or unwilling to go back to school… but it may be because you fear feeling stupid.

What Riordan did in a split second, is what Hypnotherapists are working to release and resolve for adults when they feel stuck and helpless.

I have seen the power that these events have when I do regression therapy.

I know from experience that Isis just got a whopper. All of the elements for creating a profound ISE were present.

Riordan may have been responding to something that he experienced as a child. Being in a classroom can bring up old emotions and maybe he blurted it out because something like that was said to him when he was very young.

There is no excuse for this; the words cannot be taken away.

You may already understand how these childhood events have created difficulty for you in your life. If you want to find out how to undo the negative beliefs, stop the self sabotage, and free up your life, consider this method-

Our Financial Abundance Program is an eight session program that takes you step by step to release the sabotage, become worthy of success, deserving of good things, and manifest abundance.

Abundance, for you, can mean many things- health, love, adventure, money… but most of all it means that you realize how much power you have in creating what you want, and the tools to release the negative imprinted events that were holding you back.

The ABUNDANCE PROGRAM is $149. If you order from THIS LINK you will also get the 4 CD set of BODY MASTERY , so you can be Healthy and Wealthy!
$99 value, FREE!
Click this link to order, or use coupon code BODYMASTERY and we will include it free!


If you have the backwards hypnosis CD, please remember to go to the website that is printed on the label and take the survey.

If you would like to have the Backwards hypnosis CD for free, and you will take the survey, just use the coupon code BACKWARD when placing your order. We will include it. You must buy any item from our massive stock of pleasurable possibilities.
Read more about the backwards hypnosis experiment in our last newsletter, click here.


July 24 th - 28 th . The International Gift Show (open to the trade only) will have a booth offering our wholesale line. If you are in the area and interested in working with us one or more days, please contact We need a few more bodies with sparking personalities to launch our wholesale line as we prepare to take over the world, one mind at a time. There is money it in for you.


July 17 th -18 th . I will be in South Lake Tahoe for the Celebrity Golf Tournament. If any of the golfers on our list are looking for a mind game tune up, let me know. I will be doing a one hour golf seminar on Saturday after the game. Send an email to me directly,
If you are playing in the tournament and need a hypnotic fix for your game, I would be more than happy to assist.
Hypno Golf will surely rock your boat. Get the CD set, or book an appointment. See you in Tahoe!

BIG O is a big hit

Wow, we sure sold a lot of Big O dvds from our recent promotion. The online seminar for BIG O was great fun, and it was recorded and will be put on the web for all to hear. Hope your keyboards are not too sticky from all the drooling.

What is a BIG O, you ask? Read all about it.
You want it, you need it, you must watch it over and over and over. And you will still get the free bonuses for one more week.


(thank you for this letter… it warms my heart!)

Dear Wendi,
I just wanted to thank you for giving me back my life!! had tried to help me with the alcohol by being so kind to email me many times......however, I could not stop drinking for more than 3 days at one time.....since I have used your program on freedom from alcohol, I have not had a drink (or even WANTED a drink!!) in over two months!......I am so excited about the happiness and peace I have now.....thanks to you!......

I will definitely recommend this program to anyone that I know that is struggling with alcohol!! is amazing the things I found out about myself.....the "triggers" that made me want to I recognize them, but they do not have the same effect on me.....the time line helped me find my first experience and negative feeling about alcohol and how it has effected my whole life......I feel wonderful being alcohol free!!!

I am amazed!.......I knew it could happen with hypnosis, but I had never found anyone that could give me a real program to work with......I never felt that saying I was an alcoholic would ever make me feel better in anyway.....sometimes I even drank after an AA meeting because I felt so horrible about myself......

Thank God (and you!) I am a new person.....and so happy!
Thank you and God bless you, Wendi, for helping me.

ALCOHOL FREEDOM CD set- $50 off, you must click this link

As always, the best way to predict the future is to invent it!

Peace on earth,


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